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Customer Story

How a Leading Marketing Technology Company Transformed Global Accommodations Management While Maintaining a People-First Culture

People gathered in an office around a person in a wheelchair
About the
company

The leading technology company that empowers marketers to reach, engage, and convert audiences recently experienced rapid global expansion. With a People team that has grown to 70 members strong, the company operates as a remote-first organization with a culture emphasizing flexibility, innovation, and employee support.

This customer story features insights from the company’s Employee Relations Lead, who oversees accommodations management across all global locations.

Background & Challenges

Manual, fragmented process
Confidentiality and documentation issues
Consistency and fairness concerns
Limited visibility and scalability

As the company experienced rapid growth, the team saw opportunities to mature its accommodations program so it would scale globally with the same fairness and speed they value. With a forward-thinking People team at the helm, they sought to solve potential problems before they materialized.

“Our accommodations program was completely manual, managed by just one person on the People team,” explains the company’s Employee Relations Lead. This centralized approach created bottlenecks as the company scaled globally. “The process was fragmented, and it was hard to track.”

The manual system also made it challenging to ensure equitable treatment across all employees. With fairness and consistency at the core of their employer brand, the team found this lack of standardization concerning.

Most critically, the existing system struggled to maintain the confidentiality levels that we strive to uphold. “We wanted to make sure that we were only keeping necessary information on record,” she explains. The team needed a solution that could provide better data protection while enabling effective case management.

With new employees joining the team, making improvements quickly became a top priority.

Evaluating vendors that align with company culture

The People team knew they needed external support but didn't want to fully outsource accommodation management. True to their culture, they wanted to remain hands-on in decision making while automating administrative tasks. They also needed a system that could guarantee compliance in documentation, record keeping, and medical verification.

“When we evaluate new technology partners, we look for partners that understand our [company] culture and how we operate.”
“We need partners that can innovate and evolve with us.”
— Employee Relations Lead
Leading Marketing Technology Company

Increasing trust & accessibility for employees

Enhanced confidentiality and trust
Better visibility and understanding
Increased comfort and accessibility

As the company experienced rapid growth, the team saw opportunities to mature its accommodations program so it would scale globally with the same fairness and speed they value. With a forward-thinking People team at the helm, they sought to solve potential problems before they materialized.

“Our accommodations program was completely manual, managed by just one person on the People team,” explains the company’s Employee Relations Lead. This centralized approach created bottlenecks as the company scaled globally. “The process was fragmented, and it was hard to track.”

The manual system also made it challenging to ensure equitable treatment across all employees. With fairness and consistency at the core of their employer brand, the team found this lack of standardization concerning.

Most critically, the existing system struggled to maintain the confidentiality levels that we strive to uphold. “We wanted to make sure that we were only keeping necessary information on record,” she explains. The team needed a solution that could provide better data protection while enabling effective case management.

With new employees joining the team, making improvements quickly became a top priority.

“When we evaluate new technology partners, we look for partners that understand our [company] culture and how we operate.”
“We need partners that can innovate and evolve with us.”
— Employee Relations Lead
Leading Marketing Technology Company

As the company experienced rapid growth, the team saw opportunities to mature its accommodations program so it would scale globally with the same fairness and speed they value. With a forward-thinking People team at the helm, they sought to solve potential problems before they materialized.

“Our accommodations program was completely manual, managed by just one person on the People team,” explains the company’s Employee Relations Lead. This centralized approach created bottlenecks as the company scaled globally. “The process was fragmented, and it was hard to track.”

The manual system also made it challenging to ensure equitable treatment across all employees. With fairness and consistency at the core of their employer brand, the team found this lack of standardization concerning.

Most critically, the existing system struggled to maintain the confidentiality levels that we strive to uphold. “We wanted to make sure that we were only keeping necessary information on record,” she explains. The team needed a solution that could provide better data protection while enabling effective case management.

With new employees joining the team, making improvements quickly became a top priority.